Steve Jobs understood how humans react. He really believes that people are stupid by heredity. It shows quotes:
"We don't do market research. People don't know what they want until we tell them."
"We aren't driven by people's expectations.We design products that drive people's expectations."
Steve Jobs knew how the market works, and he knew that a wise person has something useful to describe how he is able, and 100 others will want even if its purpose is not used. It was the best sales person ever.
Indian ashram where they work, something that millions of innocent people, and not others (incidentally jobs have also spent my fair share of time in Indian ashrams) with the promise of being a fool for a lifetime are made to be seen very clearly in are:
1. Tell people that what you're offering is something very special.
Even if it is normal, market it as 'reinvented'. Describe it with superfluous adjectives.
2. People care about looks.
Note the presence of fine details. Whether it works or not (take the case of death, a file manager, a BT, a slot for mem card ... even after paying an arm and a leg) but this call. people mouth to mouth advertising if it is true, whatever functional, it feels good.
the university's basic psychology that are most attractive to women. It would be pretty punk girls. At first glance, does not care for the heart.
People want to show. It's your sweet spot. Exploit.
3. People want to feel special.
Everyone gets to feel that they are better than Hitler or common needs.
Thus, they feel special. different product names (ideology at work "Think Different"). IMac, iPhone ... make simple things seem special (just like hallucinations. Jobs used LSD in the early years so he knew what to look for things like normal people.)
4. Tell people that other are jealous of them because they can't have it.
Even if the other person has the right to remain silent by labeling jealous. Call the poor. Call it low. It will be different thereof. You will feel better and you lost this debate that had used this strategy will save.
(The response of Jobs recall phablets when asked about it was: "They are fools who ever they want mobile phones are like a hammer .." Offense can win if you do not finish it.)
This is the most important step. Ashram people are taught that if someone questions your belief then told them they do not realize what they do, because they do not.
Even when they do not feel anything. Even if people say they will regret their choice. Why? Because of this makes them superior to the other. They have something that others do not.
5. Make it unaffordable. Make it hard to get.
This is true of life. hard target, and the joy of receiving.
This strategy works for them premium products. People buy, dopamine is released and they feel special. They do it because the product is useful in my work, but I would like, because all those people who could not pay for half the price, even when all others have a more functional phone is different.
MacBook (2015 Edition) recently launched on Verizon Moto G mobile telephony adapters that cost. Imagine how rich a person is an adapter that holds the mobile phone to the other person feels and show a higher cost. His special feeling when people imagine jealous. That trick of friends.
6. Make the brand name impenetrable to any accusation.
The name is so strong that added value to the product itself becomes a cause.
A similar example is needed? Ever heard this: ". ... Because I'm Batman" [Yes! Law. Christian Bale says in that voice.]
Apple technology is the world of Batman. She will not miss anything. Dell XPS 13 (2015 version) is available for US $ 800 and the new MacBook, which is about 1300 dollars is better than the resolution. It has more ports. Exactly the same dimensions. Around the screen without glasses (very thin) is. Jaw beautiful but apparently only Apple laptop this year 'reinvented abandonment feels.
Why? "Because it is Apple!" [Once again! The voice of Christian Bale]
Do not tell me you heard the argument: "You do not understand the iPhone is an expensive iPhone .."
Others have given great answers. Apple's own services, short and strong portfolio, and locks its users with all the right handle. I often go unnoticed, but Apple has always played a big role in their success highlights a different aspect of the answer is hidden in the perspective of human psychology.
Apple said it does not make good products. They're doing it. I agree, but the asking price, nor are crowned with will unequivocally deserve.
I hate playing games with us. I hate the way they follow the sheep all hot trend, that people use and I hate the way people knowing all Apple ashram and play with them.